On November 16, 2023, the DuoCaiBao IP release and the Guizhou Aesthetic Tour theme promotion activities were held at the Beijing Puqing Culture and Art Center. Together with Guizhou Culture and Tourism Department, BEHRENS supports the DuoCaiBao and the Guizhou Aesthetic Tour projects with its unique design language and exquisite watchmaking skills.
The DuoCaiBao IP is copyrighted by the Propaganda Department of the CPC Guizhou Provincial Committee, Xingang Culture Media (Beijing) Co., Ltd. and the five design artists, and will be used by the Propaganda Department of the CPC Guizhou Provincial Committee to promote the use of the IP in the public welfare field, and authorize the DuoCaiGuizhou.com and the DuoCaiGuizhou Culture Industry and Investment Group to widely link up with the famous domestic and foreign enterprises to expand the application of the IP in the commercial field.
Organized by the Propaganda Department of the CPC Guizhou Provincial Committee, the release event was attended by nearly 100 people, including envoys of some countries in China, famous contemporary Chinese artists, heads of renowned art institutions, cultural celebrities, screenwriters and designers, as well as representatives of enterprises and the media.