The award ceremony of "2023 Rayli Light Luxury Brand Competition" organized by Beijing Rayli Magazine was held in Beijing on January 12th. BEHRENS won the highest award "Light Luxury Quality Gold Award", and Mr. Lin Bingqiang, the founder of BEHRENS brand, won the "Brand Pioneer Award".

Rayli Light Luxury Brand Competition is a selection event organized by Beijing Rayli Magazine Co., Ltd. in response to the requirements of the national "China Brand Creation Initiative" for high-end brands with a light luxury tone across the country. This year's competition, with the theme of "Light Luxury Hidden Treasure", aims to introduce more light luxury brands to meet consumers' individualized consumption needs and serve the public with a better life.

This year's competition received thousands of valid entries. Selected from the product's fashion creativity, exquisite craftsmanship, functionality and practicality, green and environmental protection, light luxury tone, brand attributes and other dimensions, after the experts' preliminary evaluation, final evaluation and other links, the final selection of the Light Luxury Single Award, Light Luxury Quality Award and Brand Pioneer Award, a total of 37 award-winning enterprises and 9 winners.

The BEHRENS "Ultra Light 11G" wristwatch was honored with the "Gold Award for Light Luxury Quality" in this year's competition for its original design rich in oriental cultural connotations and excellent watchmaking craftsmanship.

Mr. Lin Bingqiang, founder of BEHRENS brand and chairman of Shenzhen behrens intelligent wearable technology Co., Ltd was awarded the "Brand Pioneer Award", and as the representative of the award-winning enterprises of this light luxury quality award, he made a wonderful speech.