BEHRENS participated in the charity auction organized by Geneva Watch Days and Phillips Auction with Bacs & Russo on September 1, 2024. The sculpture based on the brand's IP image "Alien", offered by BEHRENS, was sold for CHF 11'000.

As part of Geneva Watch Day, the auction raised a total of 108,000 Swiss francs, the proceeds of which will be donated to the Pierre Amyest Foundation. The aim of the foundation is to support the students of the watchmaking school in their academic and life challenges and to ensure that they can complete their studies under appropriate conditions.

By participating in this auction, BEHRENS demonstrates its support for watchmaking education and contributes to the development of talent in the watch industry. The brand hopes that, through such charitable acts, it will contribute to the development and inheritance of watch culture.